Design your subscription pricing to maximize profits

Thursday
November 17, 2022
4 PM CET | 10 AM EST

Designing the most effective subscription pricing requires balancing multiple goals that affect both your business and your customers: drive customer adoption, capture a fair share of the value, risk sharing, time-to-value, and minimise customer churn. In this expert session with Ideal Price, we will discuss how to use subscription pricing to capture a fair share of the value you create with subscription offerings. This session is designed for businesses launching or growing subscription offerings, and those that are ready to experiment with different kinds of subscription pricing models.

• Key benefits of subscription pricing compared with one-off sales
• The inputs that should drive your price strategy
• The design elements for your subscription pricing and how to put them together
• Making price testing a core part of your plan
• Technical requirements for staying agile with your subscription pricing