Value-pricing & multi-channel sales for modern subscription businesses
About this session
Multi-channel sales can increase revenues and profits by expanding your reach through access to new customers and capabilities. However, they add complexity, with the risk of channel price misalignment resulting in sales cannibalization and conflict. In this Expert Session, we partnered with Ideal Price, a leader in innovation pricing, to review the facets of value-based pricing for multi-channel sales.
Importance of channel segmentation
Pricing to capture the most value of your offering
The opportunities in multi-channel sales processes
Commercial policies & channel incentives