Design your subscription pricing to maximize profits

About this session
Designing the most effective subscription pricing requires balancing multiple goals that affect both your business and your customers: drive customer adoption, capture a fair share of the value, risk sharing, time-to-value, and minimize customer churn. In this expert session with Ideal Price, we will discuss how to use subscription pricing to capture a fair share of the value you create with subscription offerings. This session is designed for businesses launching or growing subscription offerings, and those ready to experiment with different subscription pricing models. 

Insights
Key benefits of subscription pricing compared with one-off sales
The inputs that should drive your price strategy
Making price testing a core part of your plan
Technical requirements for staying agile with your subscription pricing